Classes begin quarterly
Learn Digital Marketing in 18 Weeks
The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.
Penn LPS Digital Marketing Boot Camp is a challenging, part-time program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.
- Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
- Study without sacrificing your work schedule, with convenient evening and weekend sessions.
- Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
- Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
Strategic, Hands-On Digital Marketing Training
In 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental marketing concepts necessary to step into the industry. You will get hands-on training in*:
- Brand Strategy
- Brand Building
- Campaign Objectives
- Lead Generation
- Conversion Funnels
- Competitive Research
- Content Strategy
Digital Advertising, Data Organization, and Automation
- Paid Search Advertising and Analytics
- Display Advertising and Analytics
- Paid Social Media Advertising and Analytics
- Retargeting and Audience Building
- Measurement and Optimization
- Customer Relationship Management
- Marketing Automation
Optimizing Campaigns and Websites
- Content Optimization
- Search Engine Optimization (SEO)
- Link Building and Backlinks
- Domain Authority
- Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand.
Ready to become a strategic digital marketer?
By the time you complete the program, you can expect to be able to:
- Develop digital marketing strategies that meet both short- and long-term business goals
- Create, launch, and optimize search, social, display, and retargeting advertising campaigns.
- Build highly targeted audiences using demographics, affinity audiences, and more.
- Identify brand position and growth opportunities by performing thorough keyword and competitive research.
- Optimize content and landing page experiences to improve customer engagement and conversion rates.
- Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.
- Effectively manage and share customer data and touchpoints via CRM systems and databases.
- Design and implement automated workflows to drive campaign efficiency.
- 18-week program
- Classes held two weekdays from 6:30-9:30 p.m.
Saturdays from 10 a.m.-2 p.m.